Jonathan Bradley. Conceptual writer and creative strategist.

Award-winning ideas. Award-winning effectiveness. Creative direct response copy specialist. jonathan.bradley@virgin.net 07957 183 814

Jonathan Bradley. Conceptual writer and creative strategist.

Male Donor Recruitment

As a rule, younger men simply don’t give to charity. Drawing on extensive customer insight, this pack creates the visceral impact men told us it would take for them to consider giving to Cancer Research UK.

Outer & letter

Letter reveal

Letter copy


  • For CRUK

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