I’m a copywriter who’s passionate about brands and obsessive about generating response.
From TV to DM, email, web and social media, I create ideas that engage and copy that triggers action.
In 20+ years, I've worked with agencies like BBH, Wunderman, Proximity, MRM Meteorite, Ogilvy One and Rapier on everything from fundraising and financial services to shopper marketing, cars, IT and telecoms. I've also been a Head of Copy, CD and Creative Partner on demanding accounts like Barclays, Lloyds TSB and TV Licensing.
My work's been recognised in shows including UK DMA, John Caples, Campaign Direct, Money Marketing, Precision Marketing, IDM and Marketing Intelligence. The haul includes 7 Golds and Grand Prix.
A lot of writers claim they're strategic; Jonathan really is. Every time I've worked with him, he's got straight to the heart of the brief and found a smart solution fast. His writing has been honed to persuasive brilliance in a 10,000-hours, Beatles-in-Hamburg sort of way. It's utterly reassuring to have such a pro around.
ROB SEARS, CD, McCann Enterprise
Jonathan is an extremely thoughtful and considered copywriter who ponders the realities of success rather than the mere broad strokes of presentation. He is excellent at working through the line and particularly good at helping join up the dots of a single thought as it spreads out into lots of detailed integrated and tactical executions. This is where many creatives fail through either lack of dedication or application. JB isn’t one of them. He’s also a pleasure to work with.
DAVID SHANKS, ECD, Oliver
A really cool head on experienced shoulders, Jonathan is a writer with a CD's insight who is meticulous about the craft, without losing sight of the audience he's writing for or the importance of the overarching idea. And he's a pleasure to work with - always positive, always professional, never daunted.
DAN DOUGLASS, ECD, MRM-Meteorite
Jonathan has ‘technical’ writing ability at an extraordinary level.
LOU BARBER, Chairman, Proximity London
GET IN TOUCH
Call me on 07957 183 814 or email email@example.com.