The documentary streaming service MagellanTV wanted to grow its business globally. However, its content library was largely in English, and the traditional methods for transcribing, translating and dubbing content were prohibitively expensive and time consuming. Working with AWS Partner Mission Cloud, MagellanTV developed a groundbreaking gen AI-driven solution that revolutionized the industry.

We interviewed members of MagellanTV and heard from them in their own words. Nothing was scripted. We focused on the outcomes and benefits and didn’t get bogged down in the solution’s technical details. The story had a clear beginning, middle and end. The MagellanTV founder, Tom, addressed the challenge in the first 20 seconds.

In the first week of being published, the film outperformed 52 previous client stories for engagement. The featured AWS Partner, Mission Cloud, saw increased outreach from customers and AWS contacts, along with more buzz and excitement among employees. MagellanTV has seen increased channel followers and engagement.