Jonathan Bradley. Conceptual writer and creative strategist.

Award-winning ideas. Award-winning effectiveness. Creative direct response copy specialist. jonathan.bradley@virgin.net 07957 183 814

Jonathan Bradley. Conceptual writer and creative strategist.

Sam Clow Door Drop

Fundraising door drops have to work incredibly hard to pay their way. Research suggested that potential supporters admire RNLI crew members even if they can’t imagine ever needing to be rescued at sea themselves. So for this pack, I focused on the commitment and dedication of RNLI young volunteers.

I was lucky enough to be able to interview several of these selfless volunteers and their RNLI mentors. Some of their quotes became key headlines in the pack.

Envelope and letter

Flyer


  • For RNLI

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Compact Edition launch