Sam Clow Door Drop
Fundraising door drops have to work incredibly hard to pay their way. Research suggested that potential supporters admire RNLI crew members even if they can’t imagine ever needing to be rescued at sea themselves. So for this pack, I focused on the commitment and dedication of RNLI young volunteers.
I was lucky enough to be able to interview several of these selfless volunteers and their RNLI mentors. Some of their quotes became key headlines in the pack.
Envelope and letter