Jonathan Bradley. Conceptual writer and creative strategist.

Award-winning ideas. Award-winning effectiveness. Creative direct response copy specialist. jonathan.bradley@virgin.net 07957 183 814

Jonathan Bradley. Conceptual writer and creative strategist.

Reduced

The One Account offset mortgage was complex and hard to explain convincingly in DM. Cutting the story to its essentials resulted in this dramatically effective mailing. Unbeaten for years, it picked up Precision Marketing Golds for Best DM Initiative‚Ä® and Best Financial DM, as well as a Campaign Direct Commendation.

Letter copy


  • For Virgin One

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