Jonathan Bradley. Conceptual writer and creative strategist.

Award-winning ideas. Award-winning effectiveness. Creative direct response copy specialist. jonathan.bradley@virgin.net 07957 183 814

Jonathan Bradley. Conceptual writer and creative strategist.

Strong Stuff

Campaign concepts dramatising Day & Night Nurse’s ‘only from the pharmacist’ power to keep you going when other cold and flu treatments don’t cut it.

GSK loved this provocative work and our Strong Stuff creative strategy. In the end they deployed this strategy in a more conventional TVC based around a boxing metaphor.


  • For GSK

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International Payments