Over 40 years ago, Sir Robin Knox-Johnston made history by becoming the first man to sail solo and non-stop around the globe. Sir Robin went on to create the ‘Clipper Round the World Yacht Race’ in 1995, and it has been held every two years since.

Dell Technologies provides crews with Dell Rugged Tablets for GPS navigation, plotters, weather updates, and keeping in touch with loved ones in remote locations. Luxid created this short customer story video to promote the product. Combining a voice-over script (read by Sir Robin himself) with footage of the Clipper race helped create a short, powerful, and emotive story.

The stock footage of harsh sea conditions appeals to our emotional modes of thinking—we’re considering the perennial dangers of sailing rather than the technical features of Dell Rugged Tablets.